Editorial illustration of Accra’s urban landscape
BUILT IN GHANA. DESIGNED FOR AFRICA.
INSIGHT & EVIDENCE

Africa’s healthcare
decisions deserve
African evidence.

High-stakes decisions about markets, patients and access.
Locally relevant evidence to move forward with confidence.

MARKET INTELLIGENCE / REAL-WORLD EVIDENCEGHANA AFRICA
THE EVIDENCE GAP

The cost of deciding
without local evidence
is too high.

A launch plan. An access case. A healthcare investment. Every consequential decision rests on assumptions about the people and markets it is meant to serve.

Africa does not lack information. The challenge is fragmentation, uneven quality and turning what exists into evidence you can actually use.

Understand the opportunity
THE CONTEXT. NOT OUR CLAIMS.Why evidence, why now
~1 in 3

US drug launches fell short of launch-year forecasts

ISPOR · 2024284 US launches · 2012–2021
~70%

Of Ghana’s medicines sourced from outside the country

WHO Ghana · 2025Ghana · pharmaceutical supply
WHAT WE HELP YOU DECIDE

Not more information.
A clearer answer.

We begin with your question—not a generic dataset. Five decision areas. One question-led evidence partner.

01

Market readiness

Understand patient need, market context, access constraints and adoption considerations before committing to a launch or investment.

02

Patient & treatment intelligence

Build a locally relevant view of diagnosis, referral, treatment and follow-up—and the gaps that change the decision.

03

HCP & stakeholder intelligence

Understand clinical perspectives, institutional priorities and implementation barriers in the market you need to serve.

04

Real-world evidence

Explore fit-for-purpose questions about treatment patterns, outcomes and healthcare utilisation, subject to feasibility and governance.

05

Evidence strategy

Clarify what is known, where uncertainty remains and which evidence questions deserve your next investment.

Explore our solutions Subject to feasibility, governance, permissions and data quality.
THE I&E PRINCIPLE

From uncertainty to
a decision you can defend.

Tell us what you need to decide. We assess what can responsibly be established and shape the right path to an actionable answer.

01Question
02Evidence
03Answer
04Decision
QUESTION-LED. FIT-FOR-PURPOSE. RESPONSIBLY GOVERNED.Our principles
THE FOUNDER
RMCLINICAL CONTEXT.
COMMERCIAL FOCUS.

Dr. Richeal Shola Makinde

Founder & CEO · Medical Doctor

CREDIBILITY, NOT CLAIMS

Clinical context.
Commercial focus.
African ambition.

A medical doctor building a healthcare-evidence company at the intersection of clinical understanding, pharmaceutical strategy and African market needs.

Professional project experience with Roche Products Ghana includes breast-cancer pipeline market fit, a market-readiness assessment framework and curation of potential real-world evidence sources.

This was personal professional project experience—not an I&E client engagement, Roche endorsement or claim of access to Roche data.Meet the people behind I&E
OUR STARTING POINT IS NOT OUR LIMIT

Ghana first.
Africa next.

We are building toward a trusted African evidence company—making locally relevant healthcare evidence easier to responsibly develop and use in consequential decisions.

Help build what comes next GHANA → AFRICA
THE NEXT DECISION STARTS WITH A QUESTION

What do you need
to know before you act?

Bring us the healthcare decision you are facing.
Let’s determine what evidence can answer it.